Sharing
secrets, hiding mistakes
Playing
pranks, dancing in rains
All
it speaks is a bond so strong,
Known as FRIENDSHIP and lasts long.
Can you imagine your life without the
person, with whom you share your outbursting emotions every day or a person who
is always ready to lend his shoulder along with his PJ’s to cheer you up again?
Of course not. We all need a friend to rely upon, to believe on, to
share the grief and to get mental relief. But maintaining this relation during
the life’s ups and downs is this simple? No. Because, in life where it is
difficult to find time to talk to oneself, it is almost impossible to steal the
moments out of the busy schedule to talk to our dear ones.
Friendship Day obviously is a granted opportunity
to go back to the golden days when we dreamt of being with our childhood
friends for the whole life and endows us with an easy path to celebrate that
togetherness, to respect the differences and revise our life’s preferences.
But should
this celebration be bounded to 24 hours? No, the frolic should go on. Each
moment of life spent with friends should be made enjoyable enough to be
treasured in the lasting frames of our hearts.
“ADVERTISING THE FRIENDSHIP”
Call it a way
of creating reminiscences or socialization; the Advertising world is ADding
spice of Friendship to its persuading advertisements
to connect with the target audience emotionally.
“Wherever You Go, the Network Follows which is Happy to Help (Vodafone) you Celebrate
Small Occasions With Friends (Cadbury) and enjoy the Yummy Taste Of Friendship (KFC) with Your New Chataakedaar Company (Domino’s) to Cherish The Gift From Your Very Own (Titan Sonata)”.
Remember
something? The above paragraph is dedicated to the latest advertisements
creating a “Dosti Effect” on the
minds of young as well as the aged consumers following the products.
Following
the same, Coca-Cola and Ogilvy & Mather Shanghai have come together to
develop a new art and digital campaign that has a unique approach
to “happiness creation” for the friendship
experiment along with conducting different interesting activities all over the
world.
Whether it
is Airtel friendship campaign- “Jo Tera Hai Wo Mera Hai” and “Har Ek Friend Zaroori Hota Hai” or
the Shine.com new marketing idea, “Yaar
Tu God Hai”, Friendship is being
celebrated as a unique bond in the movies, songs, stories, daily soaps and
Advertisements.
These
exploding and amazing communion examples have helped the audience win friends
and influenced them to a great extent, as a result of which the advertisers are
using this obvious human emotion of friendship to fulfill their commercial
objectives.
When Advertising world
is not left behind in celebrating the “Friendship
Day” throughout the year, then why are you waiting?
Call an old friend today and make him feel special…plan
a blasting “Friendship Day” with him
and make a promise to take this bond beyond the limitations of a day so that
you can cherish this Friendship
throughout your life.
To ho jaaye “DOSTI KA SHUBHAARAMBH”?
Author:- MATChBOX India
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